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JOYA Team – Value Proposition

Updated: Mar 18

When we decided to team up and found JOYA Team there was one question that always came up: why would our customers choose us?

To answer this question, we went back to the basics of Lean Canvas methodology and used it to formulate our Value Proposition to our customers.

Our Value Proposition


Lean Canvas Methodology
Lean Canvas Methodology

• Risk reduction

• Reduce Development time

• Reduce Development cost

• New capabilities:

• Non-imaging design

• End to end solution

• A holistic optical system solution

• Expertise & Experience

• Responsibility & Commitment

• Open new markets

• Networking

• High-quality solutions

• Innovative methodology

• Open Source


JOYA strives to be your "Chief Optical Officer", always acting with professionalism, innovation, creativity, teamwork, respect and mutual support.

For any optics challenge or need, Joya expert optical consulting services will guide your company in the right direction.


We believe in meeting our customers face to face, to listen and empathize them, to understand their needs and purposes, their pains and gain creators.

From this point we can optimize our set of values for them.

JOYA meets your company with the right solution at the right time.

We adjust our value proposition based on the size of the project and company, its stage and specific market.

If our values meet your needs, team with us for optical system design.


Following our values definitions and formulation, our WHY, we take our next step to share with you our Key Activities.


Key Activities
Key Activities

Key Activities

  • Consulting

  • Market Surveys

  • System Engineering of Optical Systems

  • Conceptual Design and Trade-offs

  • Optical Design, Optimization and Analysis

  • Tolerance and Sensitivity Analysis

  • Ghost and Stray Light Analysis

  • Support and Guidance of Optics Manufacturers

  • Manufacturers Reviews

  • Calibration and Testing Equipment Conceptual and Detailed Design

  • Prototypes Assembly and Testing

  • Optical Verification Testing (Design to Testability)


Our Key Activities were a base to our Services portfolio.

Our services portfolio is designed to fit each of our customers specific needs. Moreover, we can provide a service package that serves best your specific project and is aimed to provide the unique customer value to help you successfully accomplish your goals.


Team with us for optical systems design


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